The mission of the Turisme de Barcelona Consortium is to promote and raise the profile of Barcelona as an international business and tourist destination by making its visitors aware of its culture and distinctiveness through an offer with an added value based on segmentation criteria involving the public and interests.  

As part of its mission, Turisme de Barcelona acts as a facilitating agent that boosts the visitor economy by raising the profile of an aspirational and transformative destination. A destination that offers values that enable us to live and coexist in dynamic, sustainable and responsible surroundings and is committed to sustainable development goals criteria by strengthening its brand and the tangible and intangible returns generated by visitors.